The initiative introduces a seamless omnichannel approach that integrates insurance into every step of the vehicle purchase journey, whether online or at a retail location. Customers in Ireland can now easily request a quote, sign up, and manage their insurance policies digitally or with the support of customer care.
Designed to meet the evolving needs of today’s drivers, the program offers several standout features. These include guaranteed access to approved bodyshop repairs across Ireland and the use of original BMW and MINI parts. The platform also provides customers with full flexibility to manage, modify, or cancel their policies online at any time, offering a user-friendly experience. In addition, the insurance coverage is tailored to a variety of vehicle types, including fully electric and plug-in hybrid models, and includes protection for key components such as batteries and charging cables.
Qover’s rapid rollout of this platform has made it one of the first insurance providers to deliver an embedded solution for premium automotive brands in Ireland. “This program showcases how embedded insurance transforms both customer experience and retailer engagement,” said Quentin Colmant, CEO and Co-founder of Qover. “By creating a seamless omnichannel journey, we’re meeting customers where they are while empowering retailers with digital tools. We’re proud to bring our technology to support BMW and MINI customers in Ireland.”
The partnership is supported by Wakam, a B2B2C insurer specializing in embedded insurance solutions. Catherine Charrier-Leflaive, CEO of Wakam Group, added, “We’re proud to support Qover with our embedded insurance expertise and technologies. Together, we’re enabling a new era of personalised insurance, giving BMW and MINI drivers in Ireland access to trusted protection in a simple and efficient way.”
Qover and Wakam plan to continue working closely with BMW and MINI to monitor the program and make enhancements based on customer feedback and emerging market trends, setting the stage for future innovation in the insurance and automotive space.
