The new product addresses what QBE calls a “critical gap” in the market by protecting both brands and influencers from risks linked to influencer-generated content, including copyright, trademark, defamation, and right of publicity issues.
As part of the program, participating influencers must complete a learning module featuring an educational video on advertising best practices and relevant legal principles. Once verified, the influencer is added to the company’s policy, which then extends protection for promotional content liabilities to both parties.
“Companies face risks when engaging influencers to promote their brands. If an influencer inadvertently includes unlicensed material in branded content, the company being promoted could be exposed to legal action,” said Chris Cooper, Senior Vice President and U.S. Head of Media & Professions at QBE North America. “The Influencer by QBE helps mitigate those risks… allowing companies and influencers to operate with greater confidence and protection.”
The Influencer coverage is currently available to policyholders and their influencers within the United States.
