The solution aims to reach financial advisors who traditionally do not utilize protected lifetime income or other insurance-led retirement strategies within their wealth management practices. According to recent Peak 65 research, more than 11,000 Americans are turning 65 each day. Despite longer life expectancies, only a small portion of the $34 trillion in retail retirement assets are currently protected against longevity risk and retirement sequence of returns risk caused by market volatility.
Ann Nanda, head of Future Growth Initiatives and Distribution Enablement at Prudential Retirement Strategies, emphasized the importance of the collaboration. “We are excited about this opportunity to deepen our already strong relationship, reaching an even broader set of advisors within LPL’s industry-leading network. Our pioneering work together will expand access to retirement security, helping more clients protect their life’s work, so they can live better lives, longer.”
Through this collaboration, multiple Prudential individual, insurance-based retirement products will become available for consideration across LPL’s network of 29,000 financial advisors. The initiative follows the recent integration of Prudential Advisors, the U.S. retail arm of Prudential, onto LPL Financial’s wealth management platform.
Cheri Belski, executive vice president and head of LPL Investment Management Solutions, highlighted the significance of the initiative. “Our collaboration with Prudential marks a significant step forward in how we empower advisors and clients to secure their retirement futures. Retirement strategies are at the heart of our mission, and we’re making them a central focus of our ongoing innovation. By investing deeply in retirement solutions like the Insurance Overlay, LPL is dedicated to helping advisors deliver lasting income security to clients, today and for years to come.”
Prudential Financial, Inc. is a global financial services leader with approximately $1.6 trillion in assets under management as of June 30, 2025. With operations across the United States, Asia, Europe, and Latin America, Prudential works to expand access to investing, insurance, and retirement security. Its Retirement Strategies business provides more than $15 billion in protected income payments each year to over 3 million individual and institutional customers. Prudential’s offerings include Individual Retirement Strategies, Institutional Stable Value, U.S. Pension Risk Transfer, International Reinsurance, and Structured Settlements.
Annuities are issued by Pruco Life Insurance Company, Newark, New Jersey, and distributed by Prudential Annuities Distributors, Inc., Shelton, Connecticut. Both are Prudential Financial companies and are each responsible for their own financial condition and contractual obligations.
LPL Financial Holdings Inc. is one of the fastest-growing wealth management firms in the United States. The company supports more than 29,000 financial advisors and approximately 1,100 financial institutions, servicing and custodying approximately $1.9 trillion in brokerage and advisory assets on behalf of 7 million Americans. LPL provides a wide range of affiliation models, investment solutions, fintech tools, and practice management services, enabling advisors and institutions to choose the business model and resources that best fit their needs.
