London-based money management app Plum Fintech has expanded its product offering with worldwide travel protection through a partnership with embedded insurance startup Qover, marking a strategic move to deepen its role as a holistic financial platform.
Backed by Aspire and Lloyd’s, the new travel protection feature is included in Plum’s Max subscription plan, priced at £14.99 per month in the UK. The coverage is delivered through Qover’s AI-powered digital claims process, enabling a streamlined and automated experience for customers.
Under the partnership, Plum users and their travelling family members are covered for a range of travel-related risks, including medical emergencies, lost baggage, travel delays, and cancellations. Customers can access all policy information directly within the Plum app, where they can view coverage details, download travel certificates, and manage claims in a fully digital environment.
The integration reflects a broader trend across fintech and insurance toward embedded protection models, where financial services platforms incorporate insurance products directly into everyday user journeys. For Plum, the move strengthens its subscription proposition by bundling financial management tools with real-world protection, while Qover extends its footprint in the rapidly growing embedded insurance market.
“Plum is a great example of a fintech that genuinely puts customer value first. By embedding protection directly into the Max experience, they’re giving users peace of mind in an effortless way. We’re proud to help Plum bring this experience to life and deliver everyday value to their community.” – Quentin Colmant, CEO & Co-founder of Qover.
Rashmi D’Souza, VP of Product & Design at Plum, highlighted the strategic rationale behind the partnership and its impact on customers:
“Travelling, especially with family, is one of the key moments when finances and peace of mind intersect. People are able to save for flights and hotels through Plum’s automation goals, but then need to sort out the admin when it comes to booking those trips. By including insurance in our Max plan, Plum can provide extra protection during those important moments. It helps ensure our customers can maintain their financial resilience should the unexpected happen so they don’t have to start saving again from scratch while also strengthening the overall value of the subscription. It differentiates Plum from standard savings or trading apps, and reinforces the app as a holistic financial companion that supports them every step of the way. Working with Qover means we can offer this in a digital, reliable way that fits naturally into the Plum experience.” – Rashmi D’Souza VP of Product & Design at Plum.
The partnership underscores how fintech firms are increasingly leveraging embedded insurance to enhance customer engagement, diversify revenue streams, and differentiate subscription offerings in a competitive market. As embedded insurance adoption accelerates, collaborations like Plum and Qover’s highlight the growing convergence of fintech, insurtech, and digital customer experience.
