With this initial round of funding, Plum Life will continue to grow its operations and increase the number of advisors they do business with. The funding will also drive platform and product enhancements, drive sales through targeting advisor outreach and partnership development.
Plum Life’s friction free digital platform makes selling life insurance easier and more efficient for the advisor and their clients. With broad coverage options, highly competitive pricing and a fully transparent accelerated underwriting process, Plum Life makes life insurance easy for everyone involved.
Core to its belief is the idea that consumers need and want professional advice. Consumers see value in working with an advisor but also want the ease and convenience of today’s digital world. With Plum Life, consumers no longer have to sacrifice quality for convenience.
“We are excited to be working with the Plum Life team,” says Greg Kiernan, President, CEO and a founding partner of Sonostar Ventures, LLC. “Their deep knowledge of the industry as well as years of experience in building and managing digital insurance businesses position them perfectly to disrupt the agent space,” Kiernan says.
From digitizing the entire process to designing the best possible advisor experience in the market, Plum Life is committed to reimaging how insurance is sold. With built in client management and communication tools, and comprehensive reporting and dashboards, Advisors can now manage their entire business right from the palm of their hand.
“What we like about this opportunity is the focus on agent. So much of the recent focus has been centered around Direct to Consumer and channel disruption. Instead, Plum Life is laser focused on the industry’s dominant distribution channel – advisor sold life insurance,” Kiernan also added.