Pathwork Raises $3.5M to Modernize Life and Health Insurance Distribution with AI
Pathwork Raises $3.5M to Modernize Life and Health Insurance Distribution with AI
Pathwork, an AI-native distribution platform for life and health insurance, has raised $3.5 million in seed funding to accelerate adoption among brokers and carriers nationwide.

The round was led by Costanoa, with participation from Logos Fund, American Family Ventures, Meridian Ventures, and several industry angels.

Founded in 2024, Pathwork aims to transform how life and health policies are sold, placed, and retained by replacing manual, decades-old workflows with intelligent automation. Despite life and health premiums exceeding $1.1 trillion annually in the U.S., distribution processes remain fragmented, slow, and dependent on outdated software systems. Pathwork’s platform is designed to streamline these processes, allowing brokers and carriers to move faster, quote more accurately, reduce administrative back-and-forth, and improve the customer experience.

“The last 20 years of digitization made insurance distribution more complex, not less,” said Ian Levinsky, CEO and co-founder of Pathwork. “AI will reimagine everything from how the work gets done to the tools professionals rely on. Pathwork is shaping this future so the people behind every policy can focus back on creating impact and building trust.”

The company’s platform combines predictive and generative AI across three core products. Its Case Underwriter automates the underwriting process by analyzing unstructured data, surfacing best-fit carrier options, and guiding brokers from intake to placement in minutes. Its Knowledge Assistant serves as an on-demand expert, instantly answering questions about underwriting rules, product guidelines, and carrier nuances. Meanwhile, its Pre-App Manager helps carriers evaluate incoming cases more efficiently by analyzing data to determine eligibility, requirements, and risk class.

Investors highlighted Pathwork’s unique blend of technical and industry expertise. “Pathwork is exactly the kind of company we love to back,” said Mark Selcow, partner at Costanoa. “Its founders bring a rare combination of industry expertise and technical execution—having scaled a 300-agent digital insurance agency at EverQuote and led AI innovation in regulated markets at Litlingo. They’ve built a solution that applies AI in a way that will change how the industry operates from now on.”

Since launch, Pathwork has processed more than 10,000 cases and helped retain millions in commission payments. The platform is already used by more than 50 brokerages and carriers, including Highland Capital Brokerage, National Guardian Life, AIMCOR, Hilb, LifeQuotes (a division of Keystone Agency Group), NFP, and Merit Insurance (a division of Integrity Marketing).

“Highland chose Pathwork for their deep understanding of our challenges and the usability of their products,” said Adnan Raja, senior vice president of digital transformation at Highland Capital Brokerage. “They’re running the most modern tech stack we’ve seen in this space while meeting the security and compliance demands of our regulated industry.”

With its new funding, Pathwork plans to scale its platform and expand its reach across the $160 billion U.S. life and health insurance distribution market.

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