“Only 18% of insurance organizations have both the technical capabilities, as well as culture and behaviors to support data-driven programs that derive full value from the growing volume of data,” said Ramana Bhandaru, global financial services insights & data leader at Capgemini, in a statement. “These organizations are referred to as ‘data masters’ and they are considerably larger than their peers, with most averaging over $20 billion in revenue.”
The report, Data-Powered Insurer: Unlocking the Data Premium at Speed and Scale, analyzed how insurance organizations benefit from being data-driven, what data-powered organizations are doing differently and how insurance organizations use data more effectively. The report includes interviews from 510 insurance executives at 204 insurance organizations with at least one data specialist.
Almost all of these data masters have reported improved combined ratio and stronger net promoter scores compared to about half of other insurance organizations. These organizations typically showcase three differences, 92% have a centralized governance or facilitation body, 62% collaborate with insurtechs and 97% have created open application programming interfaces to allow external parties to access data.
“It has become increasingly difficult for traditional insurers to compete with insurtech companies,” said Seth Rachlin, global insurance industry leader at Capgemini, in a statement. “These organizations can only compete by embracing a data-driven approach to win market share, improve key ratios, and generate superior risk intelligence.”
Insurance organizations use data to develop new solutions, create value-added services to engage customers and enable unique insights into risk and its pricing. Insurers with non-traditional, real-time data sources such as telematics, wearables and social media data improve customer exceptions with convenience, custom advice, dynamic pricing and personalized insight.
Only 40% of insurers are using data to enter new markets and 43% have modernized and upgraded their risk algorithms, according to the survey.
The report suggests four areas for insurance companies to invest in:
- Build infrastructure to allow rapid implementation of data-derived insights including a modern technology platform and provide data in a timely manner.
- Establish appropriate operating models to scale data-driven insurance use cases.
- Foster a strong data culture across the organization by adopting and encouraging employees to use data.
- Orchestrate an open-data ecosystem and consider collaborating with insurtechs.
Source: Digital Insurance