OIP Insurtech has introduced a Workflow Intelligence Diagnostic, a fixed-fee assessment designed to help insurers identify operational inefficiencies and prioritize technology and AI investments before launching transformation programmes.

The offering targets carriers, managing general agents (MGAs), wholesale brokers and program administrators, particularly those operating in specialty and excess and surplus (E&S) insurance markets.

Establishing a baseline before AI adoption

According to OIP, many insurance organisations pursue AI initiatives without first understanding how existing operational workflows perform, making it difficult to measure whether automation delivers meaningful improvements.

The Workflow Intelligence Diagnostic is intended to establish that operational baseline by analysing processes across the insurance value chain before technology investments are made.

The assessment evaluates operations from submission through claims, measuring areas including:

• Operational performance
• Technology utilisation
• Process maturity
• Automation opportunities

Results are benchmarked against peer organisations, with the assessment producing an executive roadmap that prioritises process improvements and identifies where investments in staffing, technology and AI are expected to generate the greatest operational impact.

Data-driven transformation roadmap

Each recommendation includes a proposed implementation path, ownership model and prioritisation, enabling organisations to either execute improvements internally or engage OIP to support workflow redesign, technology implementation and operational transformation.

Martina Seferovic, CEO of OIP Insurtech, said many insurers recognise inefficiencies but lack objective data to quantify them before investing in new technology.

“Most leadership teams know inefficiency exists in their operation but lack the data to quantify it. The Diagnostic converts operational friction into measurable business impact and gives leadership a prioritised roadmap before significant transformation investment is made. It is the difference between accelerating a broken process and fixing it first.”

She added that the assessment helps organisations determine whether technology or AI investments are justified and where they are most likely to deliver measurable returns.

“The Diagnostic stands on its own. It tells leadership which transformation initiatives, if any, are worth pursuing next, and where technology will create real lift versus where it will accelerate an existing problem.”

Built on operational experience

OIP said the methodology is based on insights from more than 150 insurance organisations representing over US$100 billion in premium, drawing on the firm’s experience supporting operational workflows across carriers, MGAs, brokers and program administrators over the past 14 years.

Unlike survey-based benchmarking, the company says its framework is built on observed operational performance and practical implementation experience.