UK-based pet insurance startup Napo has raised £12 million in a Series B funding round, bringing its total funding to date to approximately £36 million.
The investment, led by Mercia Ventures, saw continued support from existing backers DN Capital, Companion Fund, MTech Capital, Helvetia Venture Fund, and others.
Founded in 2021, Napo has rapidly gained traction in the pet insurance market. In the past year, the company reported £30 million in premiums and insured 60,000 pets. Now Napo is approaching 100,000 covered pets, signaling strong momentum in the sector.
The fresh funding will enable Napo to further expand its market reach, enhance its digital insurance offerings, and continue innovating within the pet insurance space. With growing demand for pet health coverage, the startup is well-positioned to strengthen its presence in the UK and beyond.
Napo Co-founder and CEO Jean-Philippe Doumeng said: “Our approach isn’t about cutting corners or offering cheap policies that don’t cover what matters. By controlling the full value chain, we’ve achieved an NPS of 70+, standout Trustpilot reviews, and a seamless experience for pet parents. We’ve built Napo to offer comprehensive coverage that truly matters – whether it’s dental care, behavioural support, or quick and fair claims handling, ensuring pet parents can focus on what really counts – their pet’s well-being. This funding fuels our mission to revolutionise pet insurance with sustainability and quality at its core.”
Martijn Kleibergen, Investment Director at Mercia Ventures, added: “Napo’s approach is exactly what the pet insurance sector needs – a blend of innovative technology, customer care, and long-term sustainability. We are thrilled to support a company redefining what pet insurance can offer for modern pet owners.”
