Under the agreement, Wrisk will provide its digital insurance platform and intermediary services to power Mercedes-Benz’s new subscription-based insurance model. This innovative approach aims to reflect changing trends in car ownership and driving behaviours by offering customers a flexible, monthly rolling insurance subscription without penalties or transaction fees.
The partnership marks a significant step in redefining the customer experience, strengthening brand loyalty, and enhancing post-purchase engagement.
Ivor Wood, Managing Director of Mercedes-Benz Insurance, highlighted the strategic importance of the collaboration “Our partnership with Wrisk will bring a more flexible, customer-centric insurance experience to our customers. This new offering reflects our commitment to innovation and our focus on adapting to evolving customer needs. Wrisk’s expertise in the digital insurance space makes them an ideal partner to help us deliver a seamless, adaptable insurance solution that enhances the ownership experience for our customers. Together, we’re setting a new standard in the industry, one that prioritises customer convenience and satisfaction at every touchpoint.”
The new offering is already being rolled out to existing Mercedes-Benz insurance customers, with features including a market-leading five-day First Cover offer for Mercedes-Benz and smart car buyers at the point of purchase.
Robert Cottrell, VP Commercial at Wrisk, expressed enthusiasm for the partnership “We share many values with Mercedes-Benz; dedication to innovation, a commitment to integrity, and a customer-centric outlook, to name just a few. This partnership is a brilliant match that brings two forward-thinking organisations together to deliver something that is distinct and adds value to the end-user.”
Wrisk, a pioneer in embedded insurance technology, is the only independent platform dedicated to the global automotive OEM sector. With its expertise in digital insurance solutions and deep understanding of the automotive industry, Wrisk is uniquely positioned to help Mercedes-Benz lead the way in redefining car insurance for the modern age.
