This agreement expands their existing collaboration, originally established in 2011, and aims to enhance the range of services available to clients across multiple sectors.
Under the terms of the agreement, Vittoria Assicurazioni will acquire a 49.9% stake in MAWDY Services Italia, a key entity through which MAWDY operates in the country, particularly in automotive services. In parallel, MAWDY will take a 49.9% stake in Vittoria’s service startups through a newly formed joint venture, Vittoria Servizi Legali. This entity will oversee the operations of ComeStai and Easy Legal, specialized in health and legal services, respectively.
Additionally, MAPFRE will acquire a 1.4% stake in Vittoria Assicurazioni, further cementing the partnership between the two companies. MAWDY Services Italia will continue operating under MAPFRE’s structure for activities outside the joint venture, while Vittoria Assicurazioni will consolidate the revenue from the new partnership into its financial accounts.
The strengthened collaboration is designed to position both companies as leaders in service provision within Italy’s insurance market, covering key areas such as automotive, health, legal, and pet services.
“This new agreement enables us to continue creating innovative and customized proposals for our customers in Italy. And we’re going to do it hand in hand with our trusted Italian partner, with whom we’ve enjoyed great success over the last 10 years,” said Leire Jiménez, CEO of MAWDY.
Cesare Caldarelli, CEO of Vittoria Assicurazioni, emphasized the value of the partnership, stating, “With this agreement, Vittoria Assicurazioni confirms its strong partnership with MAWDY, based on shared values such as the quality of the offer and attention to the client. This move significantly accelerates our strategic development in the services sector, with the ultimate goal of providing clients with a comprehensive and efficient ecosystem tailored to their needs.”
The agreement is subject to approval by the European Union competition authorities.
MAWDY and Vittoria Assicurazioni have a long-standing collaboration in Italy, offering services such as roadside assistance, home assistance, travel insurance, and health claims management. In September 2023, they established their first 50-50 joint venture, GENYIO, which focuses on providing personalized auto and assistance services.
Join MAWDY Leaders at Insurtech Insights Europe 2025 in London
Join MAWDY leaders at Insurtech Insights Europe 2025 on March 19 to 20 at The O2 Intercontinental, London. Leaders at MAWDY are confirmed to offer valuable insights at the event. For more information, visit here: ITI Europe 2025
