The collaboration allows lenders and brokers using Floify to offer borrowers a seamless, embedded insurance shopping experience powered by Matic.
Through the integration, borrowers can access and compare multiple home insurance quotes within the digital mortgage workflow, helping to streamline what has traditionally been a fragmented and time-consuming step in the homebuying journey. By embedding Matic’s platform into Floify’s interface, lenders can improve efficiency while enhancing the borrower experience.
“Insurance has historically been a friction point in the mortgage process,” said Sol Klein, Head of Customer Experience and Business Operations at Floify. “With Matic’s digital platform, we’re giving lenders and brokers a turnkey solution to reduce that friction and provide a better borrower experience. Matic’s breadth of carriers and expertise in the mortgage space made them the clear choice for us.”
Ben Madick, CEO and Co-founder of Matic, highlighted the broader challenges facing both borrowers and mortgage providers. “As housing affordability remains a top concern and insurance premiums continue to rise, mortgage companies are looking for better ways to support their borrowers,” he said. “With our large network of carriers and deep integration in the mortgage process, Matic helps alleviate some of those challenges — and with partners like Floify, we’re bringing that experience into the platforms lenders already rely on.”
The partnership underscores a growing trend in the mortgage and insurance industries to digitize and unify key services, making the homebuying process more efficient, transparent, and borrower-friendly.
