MAPFRE and Carrefour Spain have entered an exclusive distribution agreement aimed at embedding insurance directly into the retail checkout experience, linking policy purchases to Carrefour’s loyalty and savings ecosystem.

Under the partnership, Carrefour customers who buy or renew MAPFRE policies including home, auto, health, life, and funeral coverage will earn rewards credited to Carrefour’s Savings Check, which can be applied toward future shopping. The model effectively turns insurance spending into retail purchasing power.

For MAPFRE, the alliance expands its distribution footprint by leveraging Carrefour’s nationwide store network and its more than 10.5 million loyalty club members. For Carrefour, it introduces insurance as a recurring service tied to everyday spending, positioning protection as part of household budget management rather than a standalone financial product.

The agreement is designed to simplify insurance purchasing across digital, in-store, and phone channels, while reinforcing customer retention through tangible savings. The structure blends MAPFRE’s insurance platform with Carrefour’s retail data and loyalty infrastructure, signaling a broader push to embed insurance into non-traditional distribution channels.

Elena Sanz, CEO of MAPFRE Iberia, said: “This agreement significantly strengthens our reach and coverage, thanks to a top-tier company. Furthermore, it integrates seamlessly with all our distribution channels, maximizing value creation for both companies.”

Elodie Perthuisot, CEO of Carrefour Spain, said: “This agreement goes beyond a simple alliance: it is the transformation of the insurance sector in retail, with services that offer customers personalized savings to simplify and improve their shopping experience.”