The collaboration aims to provide members of Manulife Group Benefits with an opportunity to earn Aeroplan points through engagements in health and wellbeing-centric behaviours and activities.

Scheduled for this spring, Manulife will unveil a modernised and upgraded benefits platform, offering members a digital-first user experience. This platform will seamlessly integrate health, wellness, and benefits, consolidating these aspects into one accessible location. Come early summer 2024, Aeroplan will be introduced into the platform, allowing eligible Group Benefits members to accrue points for various health and benefits-related activities.

This initiative enables members to manage their overall wellbeing comprehensively – from preventive measures to seeking care – all within an integrated and personalized digital environment. The collaboration between Manulife and Aeroplan reflects a commitment to enhancing the benefits experience for members by incorporating innovative features and incentives.

Ashesh Desai, head of Manulife Group Benefits, said: “I am thrilled to announce Aeroplan as our loyalty partner for Manulife Group Benefits members. This announcement is a huge milestone for us on our mission to drive long-term, healthy outcomes for Canadians and help our members get more health from their benefits. By partnering with Canada’s premier travel loyalty program and adding Aeroplan points to our digital health technology experience, we’re empowering and incentivising members to take a proactive approach to their health and wellbeing, helping them live better, healthier lives.”

Mark Nasr, president of Aeroplan and EVP Marketing and Digital of Air Canada, added: “We’re so proud to join together with another Canadian global champion and welcome Manulife as the latest Aeroplan strategic partner. Through this innovative offering, we’re combining forces to reward millions of their group benefits members. Aeroplan is committed to Manulife and their mission—Decisions made Easier. Lives made better—and we’re excited to reward Canadians for healthy living.”