This acquisition marks a major step in Likewize’s ongoing mission to revolutionize the tech support experience. By integrating Speedperform’s advanced AI and Microsoft GenAI-powered tools, Likewize aims to provide smarter self-service options, faster resolutions, and more personalized and intuitive customer interactions. The enhanced offerings will span the entire device lifecycle — from selection and setup to troubleshooting, optimization, and eventual upgrades.
“Speedperform’s expertise fits seamlessly with our strategic vision to make tech problems painless,” said Ryan O’Hara, CEO of Likewize. “This acquisition represents an exciting chapter for us as we expand our capabilities and offer even more innovative solutions to clients around the world.”
Founded in 1997 and headquartered in Dallas, Likewize is trusted by major telecoms, financial institutions, and retailers, managing over 250 million device issues annually across more than 30 countries. With Speedperform’s addition, Likewize strengthens its ability to serve diverse global markets and complex technical needs, especially in the telecom and tech sectors.
Speedperform has built a reputation as a specialist in AI-based support, offering software and content designed to streamline complex support tasks. Its client base includes major international brands across Europe, Asia Pacific, Africa, and Latin America.
“Joining forces with Likewize is about delivering even greater value to customers and ensuring support at every stage of the tech lifecycle,” said Thomas Thrane, CEO of Speedperform. “Most users only tap into 40% of their device’s potential. Together, we aim to unlock that remaining 60%, helping people get the most from their technology.”
The acquisition follows Genstar Capital’s investment in Likewize in late 2024, making them the majority shareholder. The deal signals Likewize’s commitment to strategic growth and technological innovation, leveraging both Speedperform’s AI capabilities and Genstar’s financial backing to deepen customer engagement and loyalty.
Financial terms of the transaction were not disclosed.
