Launched in 2020 and officially launched in 2023, Assureful specialises in providing general liability insurance tailored for ecommerce sellers. The startup asserts that premiums automatically adjust monthly, leveraging real-time sales tracking across various channels through integrations with platforms like Amazon, Walmart, eBay, and Shopify. Assureful operates as a licensed Lloyd’s of London Coverholder across the US.

Rohit Nair, founder & CEO of Assureful said: “We’re thrilled to close this initial funding round and have the support of investors who believe in our vision to reinvent insurance for eCommerce sellers. Marketplaces such as Amazon and Walmart make carrying appropriate insurance mandatory. This capital will help us continue enhancing our proprietary technology and product offerings as we scale up to serve this fast-growing customer base. We’re proud to be the first in the industry taking this modern approach.” 

Parker Beauchamp, managing partner of Markd: “The Assureful team has deep expertise in insurance and eCommerce having scaled and exited a number of their own eCommerce companies. We believe this makes them well-positioned to be a wonderful partner to eCommerce sellers.”

He added: “We look forward to seeing them expand access and availability of comprehensive, fairly priced policies for what we believe is an underserved customer segment.”