This partnership aims to extend Santander’s array of services by providing its customers with access to Insurify’s cutting-edge digital platform for comparing and shopping for auto and home insurance.

Santander Consumer, a subsidiary of the global banking heavyweight Banco Santander, will harness Insurify’s state-of-the-art artificial intelligence technology. This technology will empower Santander’s customers to receive tailored insurance recommendations from A-rated insurers, enhancing their insurance shopping experience.

Customers can conveniently acquire insurance policies through digital channels or opt for personalised assistance from a licensed Insurify agent over the phone. This strategic alliance not only marks a significant step for Santander in broadening its product offerings but also strengthens its rapport with existing customers by delivering a new solution tailored to their unique needs.

This collaboration underscores the industry’s shift towards digitization and convenience, as it brings together the financial strength of Santander with Insurify’s expertise in creating a seamless and user-friendly insurance marketplace.

“We are excited to partner with Santander Consumer to provide their customers with personalised quotes from multiple insurance carriers in one place,” said Insurify CEO Snejina Zacharia.

She continued, “Santander’s customers will now be able to find savings and make the best decision for their auto insurance needs, in minutes. Additionally, they will be able to shop for home insurance and bundle it with their auto policy. Insurify helps partners, including Santander Consumer, build their digital brand, increase touchpoints, and create new value for customers by integrating Insurify’s products at point of sale.”

Bruce Jackson, Head of Santander US Auto Finance, CEO of Santander Consumer US, said: “We are delighted to have partnered with Insurify and have a solution for our customers to insure their vehicles and homes. This way, Santander Consumer takes a step further in terms of products and services offered to our customers.”