The partnership aims to transform insurance distribution across Asia and Africa by combining digital infrastructure, product innovation, and advisor empowerment. The collaboration is set to build high-performing agency forces equipped with better products, new methods of selling, and integrated platforms that support distributors. By tackling long-standing industry challenges such as poor lead quality, outdated systems, and heavy administrative workloads, the alliance promises to create a customer-centric and transparent model for insurance sales that can scale globally.
The agreement comes at a time when agency productivity is one of the sector’s most critical challenges. Many advisors are constrained by inefficient processes and limited access to innovative products, which hampers growth and engagement. InsureMO and LifeCheq’s joint solution offers a fully digital distribution ecosystem that streamlines operations, accelerates product launches, and enables insurers to bring customer-focused solutions to market in weeks rather than months. The partnership also empowers advisors with advanced financial needs analysis tools, high-quality leads, and AI-driven recommendations, helping them build stronger client relationships and improve conversion rates. At the same time, the system reduces administrative burdens by supporting recruitment, training, management, and compensation processes, allowing agents to focus their time on servicing customers.
For insurers, the collaboration brings significant advantages. LifeCheq is leveraging actuarial expertise and customer insights from leading markets, supported by reinsurers, to design products that are both innovative and relevant to customers’ needs. InsureMO’s middleware technology provides the integration backbone, enabling insurers to test and refine these products with unprecedented speed and flexibility. Advisors benefit from receiving higher-quality leads, while customers gain confidence through transparent and auditable recommendations that demonstrate how insurance products fit into their broader financial goals.
“Partnering with LifeCheq exemplifies our commitment to delivering unmatched flexibility, speed, and customer-centricity to insurers,” said Rajat Sharma, CRO at InsureMO. “From rapid digital enablement to holistic distribution, our joint value proposition unlocks higher business growth at scale.” Abu Addae, CEO and Co-Founder of LifeCheq, added: “Our business is about building a distribution model that ensures agents are productive and customers find insurance relevant and satisfactory. In South Africa, 20 percent of the country’s agents use our platform to sell 1 million policies annually, boosting our partners’ gross written premiums by up to 80 percent. With InsureMO’s best-in-class middleware, we can replicate this success in Asia and beyond. The model allows us to amplify our impact and redefine what it means to build distribution and trust in insurance.”
Together, InsureMO and LifeCheq are positioning themselves to create the insurance distribution ecosystem of the future, where trusted advisors are supported by cutting-edge tools, insurers can innovate at speed, and customers engage with insurance in a way that is transparent, empathetic, and empowering.
