The move marks a major milestone in the Group’s expansion into the global high-end insurance market, offering a full suite of solutions across wealth management, legacy planning, and diversified asset allocation.

With operations now anchored in three key jurisdictions – Hong Kong, Singapore, and Bermuda – FWD Private provides both onshore and offshore insurance offerings tailored for HNW and ultra-HNW individuals. The business, first launched in 2023, is designed to serve international clients through a mix of strategic market presence and personalised service.

Ken Lau, Managing Director of Greater China and Chief Executive Officer of FWD Hong Kong, described the expansion as a reflection of the Group’s long-term strategic vision. “The completion of the HNW hub reflects our long-term vision and reinforces FWD’s position as a trusted partner in wealth and legacy planning across Asia and beyond,” he said. “Building on our strong foundation in Hong Kong, and our ability to also now service other markets including Southeast Asia and the Middle East, we’re well-positioned to navigate diverse markets and tailor solutions that empower customers and their families to truly celebrate living.”

The newly unveiled FWD Private Lounge in Hong Kong is located in the heart of the city’s commercial district and is designed to offer an exclusive client experience. Inspired by the intricate mechanism of a tourbillon – a symbol of time and precision – the space serves as a dedicated venue for bespoke engagements with preferred partners and clients.

Shelyne Shum, Chief Partnership Distribution Officer for FWD Hong Kong and FWD Private, noted that the lounge is a key element of the company’s broader proposition. “Through FWD Private, we’ve built a compelling proposition anchored in time-to-market agility, product and service innovation, and exceptional client experience,” she said. “The FWD Private Lounge is designed for preferred partners to host exclusive engagements and deliver a refined, personalised experience to our customers.”

FWD has also broadened its product suite with the recent launch of Imperial Fortune, an indexed universal life (IUL) product introduced in Bermuda and Singapore. The solution combines uncapped index returns with a minimum guaranteed point-to-point return of 2.3% per annum. In Hong Kong, FWD introduced its own IUL product as one of the market’s first offerings following new guidance from the Insurance Authority and the Hong Kong Monetary Authority.

Distribution of FWD Private products is primarily managed through international brokers based in Hong Kong, Singapore, Dubai, and Switzerland. These partners play a critical role in delivering personalised service and innovative wealth planning solutions to clients globally. FWD Private operates in Bermuda through FWD Life Insurance Company (Bermuda) Limited, while its Singapore branch was established in 2024.