DeadHappy is on a mission to change attitudes to death and make a difference to the third sector. It’s the first fully digital pay-as-you-go life insurance provider, their plans are designed to be cheaper, easier and better than traditional providers. 

It also provides its customers with the unique opportunity to leave their charitable legacy, as with every plan the customer gets to select a charity they want to receive a £5,000 legacy payout as a free gift. 

Its ‘deathwishes’ also help customers personalise their life insurance by expressing what they want to happen when they die – from paying off their mortgage to funding a wake party in Ibiza for their friends. Phil has a long track record in start ups having built three business’ in the insurance sector, the last of them becoming the largest white label supplier of generalInsurance in the UK.

He went on to invest (and Chair) a number of business’ including iGO4 Ltd, one of the largest Telematics insurance brokers, and worked with a range of Private Equity Houses in their insurtech investments including Simply Business, the SME insurance broking business. Phil stepped back into the front line setting up DeadHappy to take on Life insurance with the aim of completely changing the customer experience and purpose of the product.