According to reports, the move strengthens Equisoft’s presence in the U.S. life insurance market by adding a robust and cost-effective illustration solution to its existing suite of products. VisCalc’s user-friendly platform offers agents a streamlined way to create clear and interactive presentations of potential insurance outcomes.
By incorporating VisCalc’s technology into their existing platform, Equisoft can further enhance its ability to serve the needs of small and mid-sized carriers and empower agents with the tools they need to succeed.

“The market has been clear in its demand for affordable, efficient and agent-centric illustration solutions,” said Mark DePhillips, Equisoft’s Senior Vice President, US. “VisCalc, with its proven platform, has outstanding relationships with many US carriers. We look forward to continuing to serve their existing clients with the same strong and cost-effective service they have come to expect, while also bringing this innovative solution to a wider market.”
“I began my journey in the life insurance industry in 1960,” commented Roger Gertz, co-owner and co-founder of VisCalc. “Throughout my career as a high-volume producer, my focus has always been on putting clients first and finding innovative ways to demonstrate the value of life insurance in real-time. This dedication led me to become a pioneer in illustration software, a field I’ve passionately contributed to for over four decades. Together with Josh DeBoer, we created VisCalc—a solution designed by agents, for agents—to simplify the process, enhance usability, and empower agents to prioritize their clients’ needs. We’re thrilled about this next chapter for VisCalc with Equisoft and are confident in the bright future it holds for the clients we serve.”
“It has been my pleasure to work with Roger over these last years to create an innovative, affordable illustration solution for life insurance carriers. I am looking forward to working with Equisoft to push the boundaries of what this technology can offer to our existing clients and to the wider market,” added Josh DeBoer, co-owner and co-founder of VisCalc.