The round included participation from existing investors General Catalyst, Index Ventures, Entrée Capital, Brewer Lane Ventures, SemperVirens, Latitude, and LionTree, bringing the company’s total capital raised to $162 million.
In tandem with the funding, Empathy also unveiled the Empathy Alliance, a newly formalized coalition of industry leaders and strategic investors aiming to transform societal standards for grief and bereavement support. Founding members of the alliance who also invested in the Series C round include Aflac, Allianz, Citi, Munich Re, MetLife, New York Life, Securian, and TIAA.
The new funding comes as Empathy continues to rapidly scale its platform, which supports families during loss with tools for emotional and logistical challenges. The company recently expanded its offerings with Empathy LifeVault™, a digital solution for legacy planning that enables users to create and store legally binding estate plans and key documents securely and easily.
Since launching in 2021, Empathy has partnered with major financial institutions and more than 1,000 employers, easing the burdens of loss for millions—including one in five U.S. life insurance claimants. Today, Empathy covers nearly 50 million lives, with 7 million gaining access to LifeVault in just the past four months through partners such as Aflac, New York Life, and Voya.
Artificial intelligence plays an increasing role in Empathy’s platform, enhancing the company’s Care Team with real-time insights and automation. However, Empathy emphasizes that human care remains central to its mission of delivering compassionate support at scale.
“We’re honored to support millions of families in their toughest times and to have earned the trust of leading organizations,” said Ron Gura, Co-Founder and CEO of Empathy. “This milestone is not just a testament to our progress—it reflects a broader cultural shift in how we think about and support those navigating loss. We see it as both a privilege and responsibility to keep raising the standard of care.”
Tom Bremner, Partner at Adams Street Partners, echoed this sentiment: “Empathy is addressing a critical need with a thoughtful, mission-driven approach. We’re excited to support the company’s continued growth as it expands access to essential resources through innovation and industry-leading partnerships.”
Operating across the U.S. and Canada, Empathy is now partnered with eight of the top ten U.S. life insurers and provides bereavement benefits for several Fortune 500 companies. The company also continues to drive cultural conversations around grief, recently publishing its fourth annual Grief Tax Report, which examines the financial, emotional, and societal impacts of loss.
With its latest backing and the formation of the Empathy Alliance, the company aims to further innovate and scale its services to meet growing demand—offering families more comprehensive and accessible care through life’s most difficult moments.
