This partnership marks the continuation of a relationship that began during Dylan Harper’s standout freshman season at Rutgers University. Now, as he embarks on his professional basketball career, Harper is once again teaming up with Prudential Financial, this time not only as a brand ambassador but also as a Prudential customer. By choosing to invest in his own financial future, Harper aims to set an example for other young professionals and athletes about the value of early financial planning and long-term security.
“At Prudential, we believe it’s important for people of all ages to start planning for their financial futures now, so they can protect their life’s work in retirement,” said Dylan Tyson, President of Retirement Strategies and Head of Prudential’s Global Retirement Center of Excellence. “All over the world, people are living longer. Whether a young athlete like Dylan Harper just starting a professional journey or a seasoned veteran nearing retirement, Prudential is committed to helping more people envision their future selves and providing the unique guidance and solutions they need to redefine retirement and achieve their goals.”
As part of the partnership, Dylan Harper will be featured prominently in Prudential’s social media campaigns, helping the company connect with younger audiences and spark conversations around financial education and responsible money management. He will also take part in in-person events that highlight the importance of planning for the future and making informed financial decisions early in life.
Richard Parkinson, Chief Brand Officer at Prudential, expressed excitement about the collaboration, noting that it goes beyond traditional sponsorship. “It’s great to be working with Dylan Harper in a capacity that goes beyond traditional sponsorship and brings a customer-client relationship into our brand integration,” said Parkinson. “By becoming a Prudential customer, Dylan is setting an example for those just beginning their careers, encouraging them to think about how their lives could look decades from now. Hopefully, together, we can inspire others to start planning for their future today.”
Dylan Harper also shared his enthusiasm for the partnership, stating, “I’m excited to be teaming up with Prudential as I begin my NBA career. I’ve always tried to think about the future, and I’m grateful to have Prudential as a partner to help me achieve my long-term goals.”
Prudential Financial, Inc. (NYSE: PRU) is a global financial services leader and a premier active global investment manager with approximately 1.6 trillion dollars in assets under management as of 30 June 2025. The company operates across the United States, Asia, Europe, and Latin America, providing insurance, investment, and retirement solutions that promote financial security and opportunity. For over 150 years, Prudential’s iconic Rock symbol has represented strength, stability, and innovation.
Dylan Harper is a paid promoter and will become a customer of Prudential. Customer experiences vary and are not a guarantee of future performance or success. The Prudential Insurance Company of America, Newark, New Jersey, and its affiliates are responsible for this initiative.
