The partnership aims to streamline and simplify the process of purchasing life insurance for Americans, offering a blend of digital solutions and human expertise. Through this alliance, both companies aspire to empower individuals to safeguard the financial well-being of their loved ones with confidence and efficiency.

Randy O’Connor, Founder and CEO, Origin8cares, said: “Our partnership with Haven Life is one that makes sense on many different levels. We’re on a mission to make the life insurance journey simple and accessible for as many individuals and families as possible and providing an enjoyable purchasing experience for our customers is a key part of delivering on that promise.”

According to reports, Haven Life released a statement about the partnership, saying the partnership will further its commitment to simplifying the life insurance journey and helping customers protect the financial security of their loved ones. Origin8’s similarly customer-centric approach matches people with insurers and advocates who are licensed insurance agents. Customers enjoy the convenience of a fully online application and purchasing process, as well as one-on-one human support throughout their life insurance journey.

Wade Seward, Head of Distribution Strategy, Haven Life, said: “The Origin8 team’s experience and attention to detail during the insurance buying process is a huge complement to our innovative platform and products.”

He added: “Haven Life is committed to making life insurance more convenient for how consumers want to do business today. Origin8 is full of good people doing good things, and we are proud to call them partners in our shared vision of making life insurance simpler, more accessible and more affordable for millions of Americans.