Through this partnership, Decant will integrate Embri’s API-driven technology to offer seamless, embedded insurance for all purchases made via its platform, initially focused on whisky casks. The offering will be extended to include fine wine, rare whisky bottles, and rum casks, providing broad asset protection for both new and existing clients.

Founded with a focus on whisky cask investments, Decant Group has evolved to include fine wine and bonded bottle transactions, while upholding industry standards of integrity, transparency, and service excellence. The new embedded insurance feature marks a significant enhancement in Decant’s commitment to client security.

“Our business has always been about making collecting fine wine and spirits more mainstream,” said Alistair Moncrieff, CEO and Founder of Decant Group. “This partnership gives our clients even more reassurance that we’re putting them first. By enabling a cost-effective policy directly between the client and insurer, we’re delivering real peace of mind. It’s only possible because of the investment we’ve made to make our marketplace a true digital platform.”

Simon Ball, Director and Co-Founder of Embri, praised the collaboration: “Working with Alistair and his team has been invaluable. Embedding insurance into whisky and fine spirit investments showcases the flexibility of our technology. Embedded insurance is transforming the way protection is delivered, and Embri is proud to be leading innovation in this space.”

The partnership positions both companies at the forefront of combining traditional asset classes with modern insurance technology, delivering enhanced protection and value for collectors and investors alike.