This collaboration marks a significant step forward in bringing fully digital insurance experiences to credit union customers for the first time.
Built on Sure’s cutting-edge digital insurance technology, SimpleQuote enables CUFG’s extensive network of credit unions to offer a streamlined insurance solution directly to their members. The platform debuts with auto insurance, aiming to simplify the process, enhance customer satisfaction, and eliminate traditional barriers faced by credit union members.
Credit unions, historically slower than the broader banking sector in adopting digital technologies, accelerated their digital transformation efforts during the COVID-19 pandemic. As members became accustomed to digital experiences when physical branches were inaccessible, expectations shifted. SimpleQuote is designed to meet these evolving demands, positioning CUFG as a leader in innovation within the credit union sector.
“The pandemic accelerated the shift to digital financial services, and credit unions are among the last to adapt to changing consumer preferences,” said Wayne Slavin, co-founder and CEO of Sure. “The first-mover advantage is real, and CUFG is leading the way with SimpleQuote. This solution not only enhances CUFG’s value proposition but also serves as a critical step in bringing credit unions into the digital age.”
By offering a fully digital insurance experience, CUFG ensures that members no longer need to seek insurance options outside their credit unions, bolstering brand loyalty while simplifying access to essential services. Sure’s advanced distribution technology and carrier network, combined with CUFG’s robust platform and credit union base, create a unique solution poised to transform how credit union members access insurance.
“At CUFG, we aim to tailor insurance programs to meet the unique needs of credit union members,” said Christian Marrder, Vice President of Sales and Operations at CUFG. “What we lacked was the technology to eliminate friction and deliver a fully digital insurance experience. With Sure’s technology, we’re empowering members to purchase insurance directly at their credit union, at the exact moment of need, revolutionizing the insurance distribution process.”
SimpleQuote represents a bold step forward for credit unions as they embrace digital innovation. By addressing customer expectations and streamlining the insurance experience, CUFG and Sure are setting a new standard for the future of digital insurance within the credit union sector.
