Chubb has entered into a new partnership with Safe Harbor Marinas, the world’s largest owner and operator of marinas, to become the preferred insurance provider for its members.
The collaboration is designed to enhance access to tailored marine insurance solutions for boating enthusiasts across Safe Harbor’s extensive network. As part of the agreement, Chubb will provide coverage options aimed at supporting Safe Harbor members in protecting their vessels and improving their overall on-the-water experience.
The partnership reflects a growing trend in the insurance industry toward embedded and affinity-based distribution models, where insurers align with lifestyle and leisure ecosystems to deliver more contextual and seamless coverage offerings. In this case, the focus is on recreational boating, a segment where risk protection needs are highly specific and closely tied to usage patterns, geography, and vessel type.
Speaking on the partnership, Kimberly Finlay, Senior Vice President and Recreational Marine Leader within Personal Risk Services at Chubb, highlighted the alignment between the two organisations.
“We’re thrilled that Safe Harbor has entrusted Chubb to help protect its members and enhance their time on the water. This collaboration reflects our shared commitment to providing boating enthusiasts with exceptional coverage and service tailored to their needs,” she said.
For Safe Harbor Marinas, the partnership is expected to strengthen the value proposition offered to its members by integrating insurance access more directly into the marina experience. For Chubb, it reinforces its position in the specialty personal lines market, particularly within high-value recreational segments where bespoke underwriting and service are key differentiators.
As insurers increasingly explore partnerships beyond traditional distribution channels, collaborations like this highlight how affinity networks and lifestyle platforms are becoming important gateways for customer engagement, enabling more personalised and frictionless insurance experiences.
