Central Insurance Expands its Partnership with AI-Driven Shift Technology
Central Insurance Expands its Partnership with AI-Driven Shift Technology
Central Insurance, a leading insurance company, has expanded its partnership with Shift Technology, a provider of AI-powered decision automation and optimisation solutions for the insurance industry.

Following the successful implementation of Shift Claims Fraud Detection, Central Insurance has now adopted Shift Subrogation Detection to enhance its claims process.

Subrogation Detection was developed by Shift Technologies – the French startup that has created a solution that enables its insurance clients to detect fraudulent claims.

By using Shift Subrogation Detection, Central Insurance aims to identify claims for which a third party may be responsible for paying either partially or in full. This expansion comes after the insurer’s positive experience with Shift Claims Fraud Detection, which effectively detected suspicious activities in the claims process over the past three years.

Central Insurance is renowned for its commitment to exceptional customer service and prompt payment of covered losses. With the integration of Shift’s technology, the company can now more efficiently identify subrogation opportunities and develop optimal recovery strategies. This enables Central Insurance to ensure policyholders are promptly compensated while also seeking opportunities to recover losses for the business.

According to Jeff Lieberman, Director of Anti-Fraud and Recovery at Central, the ability to accurately determine the responsibility of third parties in a claim is crucial for providing a seamless experience to policyholders. The integration of Shift Subrogation Detection streamlines the claims process, empowering handlers to focus on the most viable recovery opportunities.

Shift Subrogation Detection employs artificial intelligence to analyze claims data, providing insurers with a comprehensive overview of the claim, the parties involved, and potential liability of other parties. The solution offers alerts and clear guidance on subrogation opportunities, enabling optimized demands and efficient recovery execution. By eliminating manual review and identification processes, claims handlers can dedicate their time and effort to opportunities with the highest likelihood of recovery.

Paul Edwards, Vice President of Claims at Central, explained that determining the responsible party for a claim has traditionally been a time-consuming manual process. However, Central Insurance is embracing innovative solutions like Shift Subrogation Detection to gain deeper insights into the claims process and ensure accountability for losses falls on the appropriate parties.

Shift Technology specialises in delivering AI-powered decisioning solutions to the global insurance industry, enabling insurers to automate and optimise decisions throughout the insurance lifecycle. Their solutions enhance customer experiences, improve operational efficiency, and reduce costs.

Pictured: Shift Technology Founders

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