GlobalGreen, founded in 2007, was established on the principle that policyholders benefit from the expertise of trusted, local independent insurance agents, while those agents need the support of a larger network to maximise growth and success. Both Brightway and GlobalGreen emphasise empowering independent agency owners, who are embedded in their communities and provide customers with choice and personalised service. GlobalGreen brings to Brightway a network of experienced agents, strong regional presence and established client and carrier relationships.
Nick Clements, CEO of Brightway, said the acquisition strengthens Brightway’s expansion strategy. “We are thrilled to welcome GlobalGreen to Brightway as we accelerate our geographic expansion and growth. This partnership enables GlobalGreen agency owners to leverage our significant investment in Fusion, Brightway’s proprietary AI-enabled platform, as well as access our industry-leading client support teams and community of successful agency owners. Our promise is to help agents grow faster here than anywhere else, and we look forward to delivering on that promise,” he said.
Jeffrey Wilson, CEO of GlobalGreen, said the partnership will enhance opportunities for franchise owners while preserving their local focus. “It has been my honor to build, recruit and work with the GlobalGreen franchise network. This partnership delivers greater value and operational strength to our franchise owners while allowing them to continue providing the local expertise and personal touch their customers expect. Brightway’s culture is also rooted in commitment to customers and communities,” he explained.
Ray Spears, Chairman of GlobalGreen, added that Brightway’s advanced technology and extensive support infrastructure will help agency owners grow more quickly. “In addition to sophisticated technology to help franchise owners grow, Brightway offers unrivaled operational support including producer recruiting, marketing and sales coaching. This is a big win for our agents,” he said.
Advisers on the deal included Dowling Hales and UB Greensfelder LLP for GlobalGreen, while Brightway was advised by Piper Sandler and Davis Polk & Wardwell LLP. Transaction terms were not disclosed.
Founded in 2008, Brightway Insurance now operates franchise agencies in 45 states, with technology and operational resources designed to help independent agency owners expand their businesses. Its proprietary Fusion platform combines AI-enabled tools with client management and operational support, allowing agents to focus on growth while Brightway provides comprehensive back-office services.
