The initiative provides device insurance and support services for all mobile devices and home appliances purchased at any of AEON’s 35 stores located nationwide. The insurance coverage is underwritten by Tune Insurance Malaysia, which offers protection for new devices against accidental and liquid damage, as well as an extended warranty for all insured devices.

AEON SAFEGUARD offers device support services, including a trade-in service for used smartphones and tablets, 24/7 technical support for usage issues, a repair concierge service for the latest devices on the market, and a door-to-door device pick-up and delivery service. The programme starts at a price of RM25 and provides protection for up to two years.

The new offering will provide better customer engagement

Low Ngai Yuen, Chief Merchandise and Marketing Officer at AEON Retail, said that AEON SAFEGUARD provides a convenient and all-in-one programme that takes care of the devices that their customers love, whether it is their mobile phones or other appliances in their homes.

She said: “AEON SAFEGUARD provides a convenient, all-in one programme to take care of the devices that our customers love – be it their mobile phones or other appliances in their homes. This innovative new offering, that goes beyond the traditional in-store extended warranties currently seen in the market, demonstrates our commitment to meet customers’ expectations every step of the way as they enjoy a seamless customer experience with AEON.”

The CEO for Southeast Asia at bolttech, Baldev Singh, expressed his excitement about partnering with Malaysia’s go-to retail chain and said that the collaboration aligns with bolttech’s goal to create compliant device insurance and protection solutions that enhance their partners’ offerings and deliver more choice, convenience, and access to protection for their customers at the point of need.

bolttech will bring additional value to AEON’s offerings

AEON is a well-known retail brand in Malaysia, while bolttech is an insurtech company that creates compliant device insurance and protection solutions.

The programme AEON SAFEGUARD goes beyond the traditional in-store extended warranties currently seen in the market. The insurtech and retail partnership is expected to bring additional value to AEON’s customers while creating more choices for them to protect their devices.

Singh added: “We’re thrilled to bring additional value to AEON’s customers as we partner with Malaysia’s go-to retail chain. This collaboration aligns with bolttech’s goal to create compliant device insurance and protection solutions that enhance our partners’ offerings and deliver more choice, convenience and access to protection for their customers at the point of need.”

Join bolttech at Insurtech Insights USA 2023

You can meet Romaney O’Malley, Group Chief Financial Officer at Insurtech Insights USA 2023, on June 7th and 8th at the Javits Center in New York. Romaney will be taking part in the expert panel discussion, ‘How to Raise Capital in 2023’

For more information on registering – and the expert speakers taking part, click here