According to reports, the collaboration is set to introduce an enhanced version of their distinctive Life Insurance policy specifically designed for individuals with Type 2 diabetes.
This collaboration aims to expand access to life insurance for a larger number of individuals grappling with Type 2 Diabetes. The initiative leverages cutting-edge technological solutions to provide a broader range of affordable pricing options. The key to this advancement lies in the introduction of a novel premium adjustment feature, coupled with tailored coverage based on the unique requirements of each individual.
The upgraded solution promises a simplified digital journey, eliminating the need for cumbersome form-filling and time-consuming medical appointments that were previously prerequisites for obtaining a similar policy. Furthermore, policyholders will enjoy 12 months of complimentary access to the Gro Health app, supporting their endeavors towards both short and long-term improvements in mental and physical health.
Bluezone’s dedicated team, comprising medical professionals, AI scientists, and insurance experts, is on a mission to enhance the lives of those living with chronic health conditions. Their approach revolves around offering life insurance that empowers customers to lead healthier lives.
As one of the oldest financial mutuals globally, Shepherds Friendly is collaborating with Bluezone to drive innovation within the UK insurance industry. Anchored in the belief of the power of simplicity amidst financial complexity, Shepherds Friendly is committed to developing accessible, straightforward, and equitable products for individuals who might otherwise struggle to secure life insurance.
Both Bluezone and Shepherds Friendly share a common ethos of making a meaningful difference. Through this recently upgraded product, individuals with chronic health conditions, a historically underserved market segment, will now have the means to protect themselves and their families financially. With over four million people in the UK currently diagnosed with Type 2 Diabetes, marking an 18% increase over the last five years, the demand for such a product has never been more critical.
Dr Karan Mehta, Co-Founder & CEO, Bluezone, commented: “We are delighted to announce our partnership with Shepherds Friendly. Our updated solution will allow us to offer our customers a quicker, simpler, and much more flexible solution meaning we can help even more individuals with Type 2 diabetes gain cover.”
Daniel Simpson, Chief Innovation Officer at Shepherds Friendly, added: “We are so pleased to be working with the innovative team at Bluezone and support with the launch of their updated life insurance product. The new solution will benefit so many individuals in the UK with Type 2 diabetes, allowing them to gain quick, easy cover, and a sense of financial security for themselves and their families.”
Author: Joanna England
