The agreement, brokered by Playfly Sports, Penn State Athletics’ multimedia rightsholder and a leader in sports revenue maximisation, includes one of Penn State’s two apron field logo assets, premium signage across West Shore Home Field at Beaver Stadium and other athletic facilities, as well as exclusive sponsorship entitlements for the football team’s arrival and signing day.

Through this collaboration, Amica will engage with Penn State’s extensive fan and student-athlete community, connecting with the 107,000 fans who attend games at Beaver Stadium and millions more who watch or listen through television and radio broadcasts. With hundreds of sporting events each year and a fan base exceeding 15 million nationwide, the Penn State Nittany Lions are recognised as one of the most iconic college athletic programs in the United States. The university also boasts one of the largest and most active alumni networks globally, providing Amica with a powerful platform to enhance its presence and brand engagement.

Ted Shallcross, President and Chief Executive Officer of Amica, stated: “This new partnership with Penn State Athletics allows Amica to strengthen our presence in Pennsylvania by connecting with and supporting Penn State’s powerhouse athletic programs. As an organisation deeply committed to excellence, we’re thrilled to engage with Penn State’s passionate fan base.”

Daniel Solomon, Vice President of Corporate Partnerships at Penn State Sports Enterprises, added: “Amica’s mission to create peace of mind and build enduring relationships closely aligns with the values that unite the Penn State community. Enduring relationships are at the heart of who we are, which makes this partnership a natural fit. We’re proud to welcome Amica as a partner and to feature their logo on the field at the iconic West Shore Home Field at Beaver Stadium. Together, we look forward to building connections that will benefit generations to come.”

The partnership marks a significant milestone for Amica Insurance as it continues to expand its brand visibility and strengthen its ties with local communities through sports and collegiate partnerships, reinforcing its longstanding commitment to trust, excellence, and community engagement.