Through this collaboration, eligible AFLIC life insurance beneficiaries will gain complimentary access to Empathy’s digital platform.
Empathy offers a range of services designed to ease the complex challenges following a death, including estate settlement, funeral planning, and assistance with insurance claims. The platform also provides emotional and mental health support through expert resources, guided meditations, self-help tools, and referrals to professional care.
“After the loss of a loved one, we know financial impacts aren’t the only hurdles family members are facing,” said Todd Fancher, President of AFLIC. “We’re always looking for ways to innovate our offerings for customers and their loved ones. Empathy can help assist beneficiaries through the grieving process and beyond.”
Ron Gura, co-founder and CEO of Empathy, echoed the sentiment, highlighting the burdens families face in times of grief. “Losing a loved one is one of life’s hardest moments, and the emotional, financial, and tactical stressors can take a toll for well over a year,” Gura said. “Grief is made harder by logistics, and logistics are made harder by grief. American Family Life Insurance Company is known for its commitment to standing by families in meaningful ways. Empathy brings comprehensive support to lighten the burdens of loss for even more families.”
The partnership reflects a growing trend among insurers to expand value-added services that go beyond financial payouts, focusing instead on holistic care and support for policyholders and their families.
