Born and bred in Pretoria, South Africa, Sumarie (together with co-founders Alex Thomson and Ernest North) successfully raised funding and started to work full-time on Naked Insurance in 2016, which officially launched in April 2018.

She believed insurance needed to adapt to current times, technology, and social standards, and offer the transparency and trust that consumers expect from a Financial Services Provider.

As such, she (together with Naked Insurance’s other two co-founders) set out to change to improve the way insurance works by starting from scratch, building a new business model and using cutting edge technology to deliver a new generation of insurance.