The new coverage will be available from 1 November 2025 and will be underwritten through LV=, Allianz’s personal lines brand.
The partnership brings together two well-established brands with a shared commitment to customer service. “It’s really important to us that we work with partners who share our values and customer focus, which is why I’m pleased to be announcing this new agreement with Allianz today,” said Bláthnaid Bergin, Chief Financial Officer at Sainsbury’s. “It is a leading and highly experienced business and we’re confident they will continue to deliver our customers the best experience and offering possible.”
Allianz UK echoed that sentiment, highlighting the strategic importance of the collaboration. “This agreement is a proud moment for Allianz UK and I’m excited to bring our insurance expertise to support Sainsbury’s Bank customers with their future insurance needs,” said Serge Raffard, Managing Director for Personal Lines at Allianz. “This announcement is between two organisations who look after customers across the UK every day and it’s a relationship built on shared values and a mutual commitment to customer excellence. It underlines the strides we’ve made in the UK market over the past year as we seek to reach new customers and offer an increased choice of products. We are continually evolving our offering and our distribution footprint to create seamless and high-quality customer experiences as we grow profitably and strengthen Allianz in the UK.”
The move marks a further expansion of Allianz’s footprint in the UK insurance market, while reinforcing Sainsbury’s Bank’s commitment to offering trusted and competitive financial services to its customers.
