AI at the Forefront: Earnix’s Key Takeaways Insurtech Insights Europe 2025
AI at the Forefront: Earnix’s Key Takeaways Insurtech Insights Europe 2025
Insurtech Insights Europe 2025 conference returned to London in March for its annual event, which serves to bring together experts in insurtech and insurance technology from all over Europe, who want to stay abreast of trends, technology and innovation.

Earnix’s Chief Executive Robin Gilthorpe and Adrian Coupland, Head of Insurance for Europe, Middle East and Africa (EMEA) were among the team on the ground, geared up and on hand at the insurtech’s stand. Our F1 simulator activity also made a return, this time with Cuvva’s Pricing Manager, Chris Whitaker, reigning as champion (Congratulations!)

Here’s a look at our key takeaways from the conversations had across the two days. 

AI dominates the debate

Artificial Intelligence (AI) was a recurring topic at the conference, given its surge in popularity in the market during recent years. Earnix sees many opportunities in the Generative Artificial Intelligence (Gen AI) space, especially when it is combined with Predictive AI. 

We continue to make substantial investments in both Predictive AI and GenAI, as their combined strength creates more value than either alone. Predictive AI’s real power lies in its workflow capabilities, providing the structured context within which GenAI can be purpose-fit. Rather than a drawback, their overlap is a strength – forming the foundation of “Applied AI.” For Earnix, this synergy acts as a springboard, with GenAI enhancing human and pseudo-human productivity within an optimised decision-making framework.

This pairing can make processes much smoother for customers and answer questions such as why a premium has been increased. Meanwhile, there was also talk about pricing technology for actuaries and underwriters and how the combination of these two AI strands can better support them. We are fully on board with this!

A flight to Quality: Trust in platforms and scalability

Another key topic that our teams engaged with throughout the event was building for the future. While short-term market pressures may influence decisions, the real value lies in investing in technology that can grow with the business. 

Best practices suggest a careful evaluation of any new technologies to ensure they align with long-term business objectives and offer adaptability as market conditions evolve. The key is to innovate without sacrificing reliability, ensuring that new systems support the long-term goals of the business.

This “flight to quality” approach is particularly important when considering the scalability of technology platforms. Insurers are under increasing pressure to stay agile and responsive, yet the demand for high-performance, secure, and compliant systems only grows. Investing in quality also enhances trust, both internally with teams and externally with customers, creating a solid foundation for long-term success.

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