The agreement will see Ageas UK join Source Insurance’s panel, broadening the range of home insurance solutions available to advisers supporting homebuyers.
According to Ageas UK, the partnership represents a complementary extension of its distribution strategy, enabling the insurer to meet customers’ insurance needs at key moments in their financial and property journeys.
Jonathan Pinkerton, Finance and Insurance Relationship Director at Source, said the partnership reflects a shared commitment to adviser support and customer outcomes.
“We’re continually investing in both our technology and our product proposition to ensure advisers have access to the best possible solutions for their clients.
“Ageas brings great underwriting expertise, market presence and commitment to customer outcomes and we’re looking forward to working with them.”
Strengthening Adviser Support
The Source agreement builds on a series of recent distribution initiatives by Ageas UK, including an embedded insurance partnership with an original equipment manufacturer (OEM) insurer and support for a new embedded motor insurance proposition launched by electric vehicle manufacturer BYD.
Claire Green, Distribution Director at Ageas UK, said the insurer is pleased to partner with Source as it continues to grow its home insurance panel.
“We’re really pleased to be partnering with Source as they continue to expand their home insurance panel. Its clear focus on adviser relationships, straightforward processes and delivering consistently strong customer outcomes strongly aligns with our own approach.
“At Ageas, we’re committed to combining underwriting expertise with dependable service to support advisers in placing business with confidence. By working alongside Source, we’re able to extend that support even further, helping advisers access flexible, high-quality solutions for a wide range of household risks.
“We’re looking forward to building a strong relationship together and supporting Source in delivering smooth, customer-focused insurance solutions.”
