The acquisition aims to reduce the time and cost of critical insurance workflows by integrating Cytora’s AI-enabled risk digitization platform with Applied’s suite of solutions for agencies, carriers, and MGAs.
Applied said the acquisition will bring intelligent automation, enhanced connectivity, and collaboration across the policy lifecycle, from submissions and underwriting to claims servicing and renewals. “At Applied, we are committed to being the leading specialist in insurance AI solutions for both agencies and carriers,” said Taylor Rhodes, CEO of Applied Systems. “Cytora is the ultimate example of insurance-focused AI. Their commitment to leveraging advanced AI capabilities to accelerate and streamline the digitization, exchange, and prioritization of risk data between agents and carriers fits perfectly with our vision. This move firmly establishes Applied as the leader in insurance AI.”
Cytora’s platform enables carriers, MGAs, and brokers to digitize intake processes and transform information from both structured and unstructured data sources into decision-ready transactions. By streamlining workflows such as mid-term adjustments, endorsements, and renewals, the system allows insurers to significantly cut costs, reduce time-to-quote from weeks to hours, and improve underwriting profitability. The acquisition also expands Cytora’s reach to a broader global market of insurers, brokers, and reinsurers.
Richard Hartley, CEO and co-founder of Cytora, said the deal aligns closely with the company’s mission. “Our vision directly aligns with Applied’s vision to connect and automate the Digital Roundtrip of Insurance,” Hartley said. “We are excited to join Applied to significantly expand the value of insurance AI at each stage of the risk lifecycle, bringing the industry closer together and enabling more profitable growth for all stakeholders.”
Applied and Cytora’s combined capabilities are expected to help insurers digitize risk flows at scale, enabling higher volumes of business while improving efficiency and profitability. The companies said the partnership will allow the insurance industry to focus less on administrative processes and more on insuring the world’s risks.
Insurance Advisory Partners LLC acted as exclusive financial advisor to Cytora on the transaction.