The new product automates plan selection, eligibility filtering and pricing for GAP and debt protection or credit insurance. It allows applicants applying for a personal loan, auto loan or credit card through a credit union to view real-time protection options, understand eligibility instantly and select coverage within the same session.

Clutch is backed by TruStage Ventures, and the collaboration reflects both companies’ focus on advancing digital transformation in financial services.

Corrin Maier, Vice President of Lending Payment Protection at TruStage, said the launch underlines a strong commitment to innovation in the credit union ecosystem. She explained that embedding real-time product selection and automated eligibility within Clutch’s lending flow enables credit unions to serve their members with greater speed, accuracy and confidence.

Tamanna Kottwani, Head of Product at Clutch, emphasised that the new feature tackles a long-standing obstacle. She noted that manual follow-up has often hindered adoption of protection products, and the new system eliminates that bottleneck. By streamlining the process, credit unions can improve attach rates, accelerate funding and reduce back-office workload.

Nicholas Hinrichsen, CEO and Co-Founder of Clutch, described the development as an important step toward the company’s long-term vision. He said the release moves Clutch closer to creating a fully self-serve digital lending experience and that the expanded partnership with TruStage will equip credit unions with the tools they need to drive both member value and operational efficiency.