The transaction, effective August 1, 2025, expands Relation’s footprint in the fast-growing Medicare market. Terms of the deal were not disclosed.

Founded by Jeff Wetzel, Bridlewood offers Medicare Advantage (Part C), Medicare prescription drug (Part D), Medicare supplemental plans, and Medicare Parts A and B coverage. The agency has become one of the fastest-growing Medicare agencies on the West Coast, with a growing presence in multiple metropolitan areas nationwide.

Wetzel, who will continue to lead the San Diego office, said the partnership with Relation will broaden Bridlewood’s reach. “I started Bridlewood to help people navigate the maze we call Medicare after I saw the confusion my mother went through once she became eligible,” he said. “Joining Relation—and leveraging their extensive national resources, carrier relationships, and strong service support—is going to enable us to reach so many more people in need. We’re excited for the future.”

Tim Hall, CEO of Relation, welcomed the addition. “We’re thrilled to welcome Jeff and the Bridlewood team to Relation,” Hall said. “They are leaders in the industry with a long track record of sustained success, and we are excited about the knowledge and capabilities they will add to our services.”