Prudential Group Insurance is expanding its suite of beneficiary services to include an array of bereavement tools designed to address the financial, legal, emotional, and logistical challenges that arise during times of grief. The new resources include assistance with funeral arrangements, obituary writing, probate, estate settlement, and access to dedicated Care Managers who provide personalised guidance through every step of the process.

Jessica Gillespie, Prudential’s Head of Group Insurance Product and Underwriting, emphasised the company’s commitment to supporting its policyholders in life’s most challenging moments “By enhancing our beneficiary support, Prudential reaffirms its dedication to holistic care. Our aim is to be a steadfast source of support, offering not just financial protection but also practical and emotional assistance when families need it most.”

The partnership leverages Empathy’s innovative platform to deliver tailored care and advanced technology solutions. Empathy’s Co-founder and CEO, Ron Gura, highlighted the significance of the collaboration “Our relationship with Prudential is a milestone in providing compassionate, holistic benefits. Together, we are helping families navigate the complexities of loss with a combination of cutting-edge technology and heartfelt care. This partnership is a step toward ensuring that every individual receives the support they deserve during such a difficult time.”

The enhanced suite of resources also includes a beneficiary hub, wellness journal, and claims assistance. Prudential’s focus on comprehensive bereavement support reflects a growing recognition of the need for benefits that address both practical and emotional challenges, providing families with the tools and care they need to cope with loss.