The refreshed brand marks a significant milestone for the company, reflecting its evolving value proposition and expanding range of products aimed at small and micro businesses, including SMEs and sole traders.
The updated visual identity mirrors Protectivity’s growth in recent years, as the company has broadened its offerings to meet the diverse needs of its customer base. The rebrand underscores Protectivity’s commitment to providing specialised insurance solutions tailored to various sectors, ensuring it stays relevant in a competitive market.
Accompanying the rebrand is the launch of a new website, designed to offer customers a seamless and intuitive online experience. The site streamlines the process of searching for and purchasing insurance, with an emphasis on transparency, clarity, and trust. By simplifying the customer journey, Protectivity aims to help businesses confidently choose the right coverage for their specific needs.
The new brand identity and website are set to further strengthen Protectivity’s niche insurance offerings as it looks to expand into new sectors and specialisms, supporting its continued trajectory of growth.
Julian Hucks, Founder and Managing Director of Protectivity, highlighted the importance of the rebrand: “This fresh new look marks an exciting milestone for Protectivity. As we continue to innovate and expand, our new brand identity needed to reflect our ambitions for growth while appealing to our diverse customer base.”
He added “Since 2007, we’ve maintained a warm and friendly approach to supporting small businesses, and this rebrand ensures we can continue doing so in the years ahead.”
