In an industry that has long been starved of innovation and emphasis, recent years have ushered pet insurance into an era of rapid growth, with the global market size expected to exceed $15 billion by 2030. Much of this growth can be attributed to an increased demand for customer-centric products and policies. However, in a hyper competitive industry where products offered in the space are edging towards a certain level of parity, differentiation through customer experience becomes crucial.

It is within this context that the pet insurance industry is leading from the front. Through an enhanced digital strategy, unique self-serving capabilities for customers, and much more, pet insurance provides many lessons from which the entire insurance industry can learn and evolve.