The innovative platform connects consumers with insurance carriers and affiliate partners, offering a streamlined way to access a range of coverage options.
In a press release, iCover announced partnerships with four insurance carriers, enabling them to provide both existing and new life insurance products through the platform.
“With their incredible inception stories, rich history, benefits, and dedication to service, community insurers are unique in the industry,” said Hari Srinivasan, CEO of iCover. “We are honoured to partner with these companies to launch a one-of-its-kind online insurance buying marketplace. iCover Direct™ will also showcase affiliate partners, such as Hooray Health, to offer health insurance and wellness products.”
The platform integrates iCover’s proprietary QUI™ technology, the industry’s first non-reflexive eApp, along with its advanced algorithmic decision engine, to deliver what the company calls the “Best Buying Experience” for consumers.
“This is an exciting phase for iCover,” said Nicole Mwesigwa, COO and Product Leader for iCover. “We are also working on exclusive, competitively priced products tailor-made for iCover Direct™.”
The launch of iCover Direct™ marks a significant step in the evolution of digital insurance marketplaces, emphasising accessibility, efficiency, and consumer-focused innovation.
