Callum Rimmer

CEO of By Bits

Biography

Callum Rimmer was born in Liverpool and studied Physics at Bath University, where he grew his passion for technology. He made his first ecommerce site in 1999 and launched his first funded start-up making and hosting websites in 2004. Subsequently Callum worked as a software consultant for multinational companies including Goldman Sachs, Deutsche bank, Tesco, Orange and Connected World Services. 

Callum met James Blackham when they worked at Goldman Sachs where they bonded over their shared desire to deliver fairer products for customers. In 2016 they launched By Miles, the UK’s first pay-by-mile insurance offer, and in 2020 they spotted an opportunity to create technology to help other insurers. They called this solution By Bits.

Together with By Miles, they’ve insured more than 100 million miles, managed tens of thousands of policies, served more than 100 million quotes and worked with some of the biggest insurers in the world.