The partnership will see the launch of “blüüm woman”, a solution that provides flexible medical protection and innovative digital health services to help protect women in Hong Kong at every life stage.

Available on blüüm, an integrated health platform, blüüm woman offers two insurance products: “Cigna HealthFirst Elite Medical Plan” and “Cigna HealthSecure Lady Care Plan”, which provide protection against the costs associated with hospitalization, pregnancy, psychiatric treatment or critical illness. Complemented by digital health services for prevention, treatment and recovery support, blüüm woman offers all-around care for women so that they can be free to live the life they want.

Highly flexible protection and digital services enable simple life planning

Cigna Hong Kong and The CareVoice aim to address the health challenges faced by women at different life stages, such as mental health concerns, maternity care, and the management of critical illnesses. According to the latest statistics issued by the Hong Kong Cancer Registry, the number of new cancer cases among women has been rising each year, with the number of new breast cancer cases increasing by almost 80% compared with 10 years ago. 

The research also shows that staying inactive most of the time will increase the risk of death from cancer by almost 80%. However, the COVID-19 pandemic has also caused many Hong Kong people to exercise less often. According to the findings of Cigna COVID-19 Global Impact Study: Resilience and Well-being Through the Pandemic, only 14% of Hong Kong people have exercised regularly during the pandemic.

Cigna Hong Kong and The CareVoice will offer a choice of flexible medical and critical illness protection, supplemented by comprehensive digital healthcare services that are designed in response to women’s health needs across their different life stages. Digital services provided by The CareVoice such as Mindfulness, Nutrition and Body Measurement enable women to independently take care of their health at home and on the go, so they can better prevent health risks and manage health more conveniently.

Julian Mengual, Chief Executive Officer, South East Asia & Regional Health Solutions at Cigna, said: “The COVID-19 pandemic has impacted Hong Kong people from all walks of life. For women in Hong Kong this has meant juggling multiple roles and often involves having to manage the pressures created by family and work related stress.

Our partnership with The CareVoice enables us to provide services that are tailored to support the specific needs of women in Hong Kong. This will help them protect their own health so that they are better equipped to cope with unexpected challenges in life such as hospitalization, dealing with cancer treatment, or pregnancy related issues.”

Jan Velich, Co-founder and Chief Business Officer of The CareVoice, says, “We are excited to partner with Cigna Hong Kong to provide well-rounded protection to women in Hong Kong. 

We are dedicated to innovating on behalf of the Hong Kong people and are committed to bringing custom made health solutions to people of different ages and health needs. Through CareVoice’s digital services, Cigna’s insurance expertise, and blüüm’s health platform, we want to support women in Hong Kong by protecting and helping them manage their health easily.”

Source: Yahoo Finance