Assaf Henkin

Co-founder, President, and COO of Sproutt.


Assaf Henkin is the Co-founder, President, and COO of life insurtech Sproutt. A recognized expert on predictive analytics and data insights, Assaf has more than 20 years of experience building scalable cross-channel, cross-device, and cross-format data-driven products. 

Prior to his current role, Assaf served as Chief Insights Officer at Amobee, a Singtel wholly-owned subsidiary. Prior to that Assaf co-founded Kontera, a Big Data consumer data and analytics platform that was acquired by Singtel. 

Assaf holds a BS in Computer Information Systems from San Francisco State University and an MBA from the Northwestern University Kellogg School of Management.